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Red Teaming

Best Seller
Red Teaming by Bryce G. Hoffman
May 16, 2017 | ISBN 9781101905982

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  • May 16, 2017 | ISBN 9781101905982

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“Red teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world.” 
—Alan Mulally, retired president and CEO of Ford Motor Company and Boeing Commercial Airplanes

“Red teaming is a vital way for leaders to get the honest answers and alternative perspectives they need to plan better and make their strategies succeed.”
—Marshall Goldsmith, bestselling author of Triggers

American Icon was one of the most significant business books ever written, and Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW!”
—Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First

“Red teaming has sparked so many creative ideas that are directly helping our Dale Carnegie business right now. I’m grateful to Bryce Hoffman for writing this book and sharing these key learnings!”
—Joe Hart, president and CEO of Dale Carnegie & Associates, Inc.

“Another home run for Bryce Hoffman. Red teaming methods correct overconfidence and impulsive decision-making—just what we need today. Hoffman describes the methods plus the stories that make them come to life.”
—Gary Klein, PhD, senior scientist, MacroCognition, LLC, and author of Sources of Power

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