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Let My People Go Surfing

The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual

The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual

The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual

By Yvon Chouinard
Foreword by Naomi Klein

By Yvon Chouinard
Foreword by Naomi Klein

By Yvon Chouinard
Foreword by Naomi Klein

By Yvon Chouinard
Foreword by Naomi Klein

By Yvon Chouinard
Read by Christopher Grove and Yvon Chouinard
Foreword by Naomi Klein

By Yvon Chouinard
Read by Christopher Grove and Yvon Chouinard
Foreword by Naomi Klein

Best Seller
Paperback $22.00

Sep 06, 2016 | ISBN 9780143109679

Ebook $16.99

Sep 06, 2016 | ISBN 9781101992531

Audiobook Download $17.50

Sep 06, 2016 | 479 Minutes

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    Let My People Go Surfing by Yvon Chouinard
    Paperback
    Sep 06, 2016 | ISBN 9780143109679
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    • Paperback $22.00

      Sep 06, 2016 | ISBN 9780143109679

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    • Ebook $16.99

      Sep 06, 2016 | ISBN 9781101992531

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    About Let My People Go Surfing

    In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

     From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

    “This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.”—From the Foreword by Naomi Klein, bestselling author of This Changes Everything

    About Let My People Go Surfing

    In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

     From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

    “This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.”—From the Foreword by Naomi Klein, bestselling author of This Changes Everything

    About Let My People Go Surfing

    In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


    With a Preface to the Second Edition, Introduction, and Epilogue read by the Author

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    About Yvon Chouinard

    Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is… More about Yvon Chouinard

    About Yvon Chouinard

    Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is… More about Yvon Chouinard

    About Yvon Chouinard

    Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is… More about Yvon Chouinard

    Product Details

    Category: Management | Science | Biography & Memoir

    Paperback | $22.00
    Published by Penguin Books
    Sep 06, 2016 | 272 Pages | 6-1/2 x 9-1/2 | ISBN 9780143109679

    Category: Management | Science | Biography & Memoir

    Ebook | $16.99
    Published by Penguin Books
    Sep 06, 2016 | 272 Pages | ISBN 9781101992531

    Category: Management | Science | Biography & Memoir | Audiobooks

    Audiobook Download | $17.50
    Published by Penguin Audio
    Sep 06, 2016 | 479 Minutes | ISBN 9781524752101

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    Inspired by Your Browsing History

    Praise

    “Wonderful… a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” –Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

    “For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard….Unique and compelling.” —San Francisco Chronicle

    “Chouinard’s biography, Let My People Go Surfing, reveals a fascinating and colorful character….For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard’s ascent.” —USA Today

    “No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing.“ —Dave Foreman, The Rewilding Institute

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