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The Leading Brain by Friederike Fabritius and Hans W. Hagemann
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The Leading Brain

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The Leading Brain by Friederike Fabritius and Hans W. Hagemann
Paperback $18.00
Feb 20, 2018 | ISBN 9780143129363

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    Feb 20, 2018 | ISBN 9780143129363

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  • Feb 21, 2017 | ISBN 9781101993200

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The Leading Brain is the best integration of neuroscience and leadership that I have ever seen.”
–Dr. Jonathan Schooler, Neuroscientist and Professor at UC Santa Barbara

“Combines neuroscience and leadership in a way that is both highly informative and fun. The Leading Brain covers a vast array of fascinating topics, such as habit formation, emotional regulation, intuition, and optimal decision making. There are tons of useful strategies in this book that you can apply to your life and your work right away!”
— Scott Barry Kaufman, co-author, Wired to Create: Unravelling the Mysteries of the Creative Mind

“Breathtaking. It’s both a lecture on modern sciences and kind of a thriller. I’ve never read a book on management so fast.”
Peter Gerber, CEO of Lufthansa Cargo
“Really enjoyable and informative. Covers much of what I teach my students, that they must take command of their own psychological machinery to be successful in any endeavor. I hope to incorporate many of the lessons in my lectures and recommend the book to my students.”
Ken Singer, Managing Director, Sutardja Center for Entrepreneurship and Technology, UC Berkeley
“I very much like the approach to a complicated and much-misunderstood topic. I quickly gained confidence that I can understand, self-diagnose, and to some extent ‘hack’ my brain in order to improve my productivity, health and happiness. Hagemann and Fabritius have gathered or generated great analogies and stories that support a skillful demystification of brain science without dumbing it down.”
–Jeremy Clark, Director of Innovation Services at PARC
“Amusing and inspiring. Most of the books in this domain explain behavioral patterns by using observation and experimentation…Looking at these phenomena through the lens of neuroscience definitely adds plausibility to the picture. I found The Leading Brain to be very well written and, for me, it was indeed a page-turner.”
Marcus Krug, Head of SAP Intrapreneurship, SAP AG

“What an interesting and helpful book.  Fabritius and Hagemann have introduced the most important findings of modern neuroscience to the business community—offering us a host of new skills to excel at work, and even with friends and family.  It’s highly original, remarkably informative and insightful, even humorous in many spots.  I am so happy to have read it!  You will be too.” 
–Helen Fisher, PhD., Senior Research Fellow, The Kinsey Institute and bestselling author of Anatomy of Love
“The book is fantastic! Well-written, good examples, excellent structure. And, unlike so many business books, which can be an ordeal to get through, The Leading Brain also has a fine sense of humor. Reading it produces the very feeling of “flow” that the authors describe so well.” 
Matthias Hohensee, Silicon Valley bureau chief, Wirtschaftswoche
“Very good, extremely helpful, great examples, a must-read.”
Klaus Poggemann, Head of Legal, apoBank

“The Leading Brain is as insightful as it is accessible. In teaching us how our brain works, we are in the advantageous position of making our brains work better. This book is a must read for anyone who is a leader, will be a leader or even for those being led.” 
–Kelly Leonard, Executive Director of Insights and Applied Improvisation at The Second City

“Concrete, energetic, and accessible, this is a must-read for anyone who takes a science-backed approach to business.
Publishers Weekly

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