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Platform

The Art and Science of Personal Branding

The Art and Science of Personal Branding

The Art and Science of Personal Branding

By Cynthia Johnson

By Cynthia Johnson

By Cynthia Johnson

By Cynthia Johnson

By Cynthia Johnson
Read by Cynthia Johnson

By Cynthia Johnson
Read by Cynthia Johnson

Best Seller

Category: Marketing

Category: Marketing

Category: Marketing | Audiobooks

Hardcover $22.99

Feb 05, 2019 | ISBN 9780399581373

Ebook $10.99

Feb 05, 2019 | ISBN 9780399581397

Audiobook Download $17.50

Feb 05, 2019 | 395 Minutes

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    Platform by Cynthia Johnson
    Hardcover $22.99
    Feb 05, 2019 | ISBN 9780399581373

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      Feb 05, 2019 | ISBN 9780399581373

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    About Platform

    The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
     
    In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

    About Platform

    The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
     
    In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

    About Platform

    The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
     
    In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

    Read An Excerpt

    Read An Excerpt

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    Listen to a sample from Platform

    About Cynthia Johnson

    CYNTHIA JOHNSON is the cofounder of the Los Angeles–based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed… More about Cynthia Johnson

    About Cynthia Johnson

    CYNTHIA JOHNSON is the cofounder of the Los Angeles–based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed… More about Cynthia Johnson

    About Cynthia Johnson

    CYNTHIA JOHNSON is the cofounder of the Los Angeles–based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed… More about Cynthia Johnson

    Product Details

    Category: Marketing

    Hardcover | $22.99
    Published by Lorena Jones Books
    Feb 05, 2019 | 224 Pages | 5-1/2 x 8-1/4 | ISBN 9780399581373

    Category: Marketing

    Ebook | $10.99
    Published by Lorena Jones Books
    Feb 05, 2019 | 224 Pages | ISBN 9780399581397

    Category: Marketing | Audiobooks

    Audiobook Download | $17.50
    Published by Random House Audio
    Feb 05, 2019 | 395 Minutes | ISBN 9781984833488

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    Praise

    “Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.”
    —Seth Godin, author of This Is Marketing 
     
    “Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
    —Plastic Jesus, street artist
     
    “Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.” 
    —Dr. Mark Goulston, author of Just Listen 
     
    “Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
    —Setema Gali, Super Bowl champion and author of Winning After the Game

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