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Driving Growth Through Innovation

Best Seller
Driving Growth Through Innovation by Robert B. Tucker
Paperback $22.95
Mar 10, 2008 | ISBN 9781576754955

Also available from:

  • Mar 10, 2008 | ISBN 9781576754955

    Also available from:

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Product Details

Praise

“I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says…Whether you are in a small business or a large company, I think you would profit by reading this book.”
—Art Fry, inventor of 3M Post-it Notes

Table Of Contents

Introduction
1. What It Takes to Drive Growth
2. Leading Innovation
3. Cultivating the Culture
4. Fortifying the Idea Factory
5. Mining the Future
6. Filling the Idea Funnel
7. Producing Powerful Products
8. Generating Growth Strategies
9. Selling New Ideas
10. Taking Action in Your Firm
Acknowledgments
Source Notes & Resources
Index
About the Author

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