Driving Growth Through Innovation
By Robert B. Tucker
By Robert B. Tucker
Category: Business
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$22.95
Mar 10, 2008 | ISBN 9781576754955
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Praise
“I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says…Whether you are in a small business or a large company, I think you would profit by reading this book.”
—Art Fry, inventor of 3M Post-it Notes
Table Of Contents
Introduction
1. What It Takes to Drive Growth
2. Leading Innovation
3. Cultivating the Culture
4. Fortifying the Idea Factory
5. Mining the Future
6. Filling the Idea Funnel
7. Producing Powerful Products
8. Generating Growth Strategies
9. Selling New Ideas
10. Taking Action in Your Firm
Acknowledgments
Source Notes & Resources
Index
About the Author
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