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Cracking the Code

Best Seller
Cracking the Code by Thom Hartmann
Paperback
Sep 01, 2008 | 240 Pages
  • Paperback $14.95

    Sep 01, 2008 | 240 Pages

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Praise

“No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through—to understand how to respond when they’re talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts,
but to talk about what they mean in a way that people will hear.”
—Paul Loeb, author of Soul of a Citizen

“Thom Hartmann’s book is an excellent primer in communication techniques. But unlike other message makers, Hartmann has genuine substance. He is restoring the radical populist tradition to the mainstream of our culture. Much of what we revere as Americans, Hartmann believes, was created by radicals who simply were ahead of their time.”
— Tom Hayden

"Thom Hartmann ought to be bronzed. His new book sets off from the same high plane as the last and offers explicit tools and how-to advice that will allow you to see, hear, and feel propaganda when it's directed at you and use the same techniques to refute it. His book would make a deaf-mute a better communicator. I want him on my reading table every day, and if you try one of his books, so will you."
—Peter Coyote, actor and author of Sleeping Where I Fall

“In Cracking the Code, Thom Hartmann, America’s most popular, informed, and articulate progressive talk show host and political analyst, tells us what makes humans vulnerable to unscrupulous propagandists and what we can do about it. It is essential reading for all Americans who are fed up with right-wing extremists manipulating our minds and politics to promote agendas contrary to our core values and interests.”  
—David C. Korten, author of The Great Turning: From Empire to Earth Community and When Corporations Rule the World and board chair of YES! magazine

Table Of Contents

Introduction: Talking the Talk

Part I: Telling Your Story
Chapter 1 Cracking the Worldview Code
Chapter 2 Cracking the Story Code

Part II: Feeling Comes First
Chapter 3 Cracking the Sensory Code
Chapter 4 The Body’s Secret Language
Chapter 5 How Feelings Are Anchored
Chapter 6 The “Negative” Code

Part III: The Meaning of a Communication Is the Response You Get
Chapter 7 The Code of the Core Story
Chapter 8 Mastering the Learning Trance
Chapter 9 Future Pacing
Chapter 10 Framing

Part IV The Map Is Not the Territory

Chapter 11 Learning the Legend
Chapter 12 The Motivation Code
Chapter 13 Chunking the Code
Chapter 14 The Identity Code
Conclusion: Reclaiming the Liberal Story
Notes
Index
Acknowledgments
About the Author

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