Skip to Main Content (Press Enter) Toggle side nav
The 3 Simple Rules of Investing by Michael Edesess, Kwok L. Tsui, Carol Fabbri and George Peacock

The 3 Simple Rules of Investing

Best Seller
The 3 Simple Rules of Investing by Michael Edesess, Kwok L. Tsui, Carol Fabbri and George Peacock
Paperback $19.95
Jun 16, 2014 | ISBN 9781626561625

Also available from:

  • Jun 16, 2014 | ISBN 9781626561625

    Also available from:

*This title is not eligible for purchase to earn points nor for redemption with your code in the Reader Rewards program

Product Details


“This may be the clearest and most valuable guide yet written to successful investment. It immunizes you to the parasitic financial services industry’s offers that you can’t understand and it can’t fulfill. If you read only one investment guide in your life, make it this one—elegantly boiled down to the essence of what makes sense and makes money.”
—Amory B. Lovins, cofounder and Chief Scientist, Rocky Mountain Institute

“Edesess has done it again. As the individual investor’s best friend, he takes the whole financial advice industry to task. What’s the secret sauce? Keep your strategies simple.”
—Vanessa Drucker, financial journalist, former Wall Street attorney, and writer of popular business fiction

“Put your skepticism aside. Investing properly to achieve your financial goals can be accomplished by following the three simple rules contained in this book.”
—Bob Huebscher, CEO, Advisor Perspectives

“This is the book that investors have needed for a long time. It empowers readers to take control of their financial lives and to tune out the propaganda from the investment industry. It becomes easy for investors to do the right things for themselves once they get rid of all the noise, and follow the "Simple" approach that the book recommends.” 
–Joseph Tomlinson, actuary and financial planner

"In the world of high finance and investment, in which the top .01% and the wannabes who work for them are out to make lots more money with your money, without giving a hoot about your interests, this is one of the few books that we non-experts on such matters can trust to get us started."
–Bill Domhoff, a professor emeritus of sociology at the University of California at Santa Cruz.

“This very practical book by four expert insiders cuts through all the nonsense and reduces successful investing to a few common-sense principles. It can help you and everybody else, except perhaps, the huge financial industry that generates lavish profits by misleading millions of investors.”
–Richard C. J. Somerville, Ph. D. Professor Emeritus and Research Professor at Scripps Institution of Oceanography at the University of California, San Diego

Table Of Contents

Introduction. The Simplify Wall Street Portfolio
Prologue. Why the Financial Industry Will Do Everything in Its Power to Stop You from Doing This

Part I. The 3 Simple Rules of Investing
Rule #1. Simplify Your Options
Rule #2. Look Only Forward
Rule #3. Tune out Noise

Part II. Wall Street’s 7 Deadly Temptations
Deadly Temptation #1. Beat the Market
Deadly Temptation #2. Trust It All to Our Expertise
Deadly Temptation #3. Precisely Calibrate Your Portfolio
Deadly Temptation #4. Sleep Well at Night with Your Risk under Control
Deadly Temptation #5. Use the Strategies That Always Work
Deadly Temptation #6. Do What Wealthy and Sophisticated Investors Do
Deadly Temptation #7. Use Modern Scientific Financial Theory
Epilogue. Systemic Risk, Concentration of Economic Power, and the Financial Industry
About the Authors

Be the first to know!
Great book picks are waiting
Great book picks are waiting
By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s Privacy Policy and Terms of Use.
Something awesome is on its way.
Back to Top