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A Crowdfunder's Strategy Guide by Jamey Stegmaier
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A Crowdfunder's Strategy Guide

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A Crowdfunder's Strategy Guide by Jamey Stegmaier
Paperback $19.95
Sep 14, 2015 | ISBN 9781626564084

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  • Sep 14, 2015 | ISBN 9781626564084

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“While many small businesses turn to crowdfunding to raise funds, not many attempts are successful.  Stegmaier’s seven successful Kickstarter campaigns, and the successful and failed attempts of others, helped him create a crowdfunding template for increasing the odds of success.” 
-Jim Pawlak, – Biz Books, Syndicated Columnist and member of the National Book Critic’s Circle

“A Crowdfunder’s Strategy Guide
is authoritative and comprehensive, yet easy to read. This book should do much to answer basic questions about crowdfunding and provide those interesting in using crowdfunding with a valuable playbook.”
– Foreward Magazine (Barry Silverstein, Winter 2016)

“Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier’s approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.’s Crowdfunding Investing for Dummies. VERDICT: A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project.”
-Library Journal (Jessica Spears, Monroe Coll. Lib., Bronx, NY)

“Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff.”
—Michael Mindes, founder and CEO, Tasty Minstrel Games

“A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success.”
—Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis

“You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier.”
—James Mathe, President, Minion Games

Table Of Contents

1. You Don’t Need to Launch Today
2. The Crowd Is the New Gatekeeper
3. Crowdfunding Is the Rock Concert for Entrepreneurs
4. I Made These Mistakes So You Don’t Have To
5. Make It about Them
6. Backers Are Individuals, Not Numbers 
7. How to Make Friends and Lose Money
8. Go Small to Win Big
9. Build a Better Community
10. Don’t Quit Your Day Job…Until You Quit Your Day Job
11. You Are Your Own Gatekeeper
Appendix A: 125 Crowdfunding Lessons in 125 Sentences
Appendix B: The One-Week Checklist

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