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The Influencer Code by Amanda Russell

The Influencer Code

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The Influencer Code by Amanda Russell
Ebook
Sep 29, 2020 | ISBN 9781578268252

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  • Oct 13, 2020 | ISBN 9781578268245

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Praise

“Thorough, thoughtful, and compelling. An industry game-changer and a terrific look at what makes one brand or person influential.” —Katia Bassi, CMO, Automobil Lamborghini

“The Influencer Code enables you to leverage marketing as an asset instead of an expense. It arms you with a new way of thinking about a still evolving digital age.” —Andy Roddick, World Champion tennis player and Andy Roddick Foundation Chair

“The Influencer Code puts a new meaning to influencer marketing and defines it more accurately and innovatively than it has been before.” —Brandon Scott Roye, Marketing Strategist, Google

“Amanda is simply a force to reckon with in the influencer marketing industry and without question one of the most valuable marketing experts you will find.” —Shane Barker, Forbes Council
 
“…a game-changing way of viewing the entire category of marketing for the future. I consider Amanda a true pioneer in the field of influencer marketing.” —Joey Gonzalez, CEO, Barry’s Bootcamp
 
The Influencer Code isn’t just an excellent book, it’s a plan for $7+ figure success both at the personal and organizational level. A must-read!” —Erik Qualman, Digital Strategy Expert and best-selling author of Socialnomics
 
“Amanda is one of those rare professionals who has mastered many trades and has provided a positive impact on my course, helping students to ‘see the light,’ and bridge from books to the real world.” —Greg O’ Brian, CEO and co-founder, Noodle.Com and Professor, Harvard University
 
“…an impactful book that will teach you all you need to create and implement an effective influencer marketing strategy.” —Neal Schaffer, author of The Age of Influence
 
“Amanda Russell is a force of nature with an indomitable zeal, and it’s all powered by a genuine passion and unparalleled insight and experience into a subject very few can articulate better. Amanda BREAKS the Code—couldn’t recommend more highly.” —Simon Kelly, CEO, Story Worldwide
 
“The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities…a must-read for influencer marketing.” —Mickey Quinones, Dean of the Robins School of Business, University of Richmond
 
“Amanda is a dynamo who is redefining how individuals and companies should think about influencer marketing in the modern era.” —Tom X Lee, CEO and founder, One Medical
 
The Influencer Code is what the marketing departments at many schools are missing. With real life stories and pop-culture references, it is engaging, knowledgeable, and essential for understanding what influencer marketing really is.” —Dr Dana Lascu, Professor of Marketing, University of Richmond.
 
The Influencer Code is a must for anyone wanting to stand out in a sea of numbers.”
Tamilee Webb, Hall of Fame fitness instructor
 
“Amanda lifts the curtain and demonstrates how the best influencer marketing is rooted in the basic principles of brand partnerships and how you can apply them to make influencer marketing more trustworthy, more accountable, more measurable and, as a result, more effective.” —Neil Waller, Co-founder, Whalar, top Influencer Marketing Creative and Technology Agency
 
“I stand as one of Amanda’s biggest fans and fully recommend her as a valuable, needle-moving asset to your growth.” —Jim Wolf, CEO, Ringers Technologies and former president, AIG
 
“Finally, the essential guide to influencer marketing has been written. Ignore this book at your own risk.” —Jesse Itzler, author of The New York Times Best-Seller Living With a SEAL
 
“…a master of influencer marketing, and has powerful insights and recommendations to help brand leaders divert their resources away from generating attention and toward increasing influence. I consider Amanda a true pioneer in the field of influencer marketing.” —Chris Kneeland, CEO & Co-Founder of Cult Collective and The Gathering of Cult Brands
 
“…a must-read for anyone that wants to deeply dive into influencer marketing and learn everything you should know about it. A definitive guide for brands, professionals, agencies and students!” —Alessandro Bogliari, Co-founder and CEO, The Influencer Marketing Factory
 
“Amanda Russell is one of the brightest voices in Influencer Marketing. With The Influencer Code, she has created the definitive, how-to guide for practitioners. This book—true to its title—is the code.” —JoAnn Sciarrino, Director of Stan Richards School of Advertising University of Texas
 
“Engaging, thought-provoking and addictive. This book is well worth the read, and a foundational element for your influencer strategy.” —Kendra Bracken Ferguson, Founder, BrainTrust and co-founder, Digital Brand Architects
 
“The first book on the subject I dare to recommend wholeheartedly.” —Alex Nascimento, Co-founder at UCLA Blockchain Lab, Faculty Marketing and Blockchain UCLA, CEO 7 Marketing Media
 
“Amanda thinks about influencer marketing in an entirely different way and can demonstrate what she teaches so effectively (and entertainingly) that people actually get it.” —Dr. Erin Fall Haskell, Host/Co-Producer of Good Morning La La Land
 
“In the fast moving world of digital marketing, Amanda stands out as a true expert. With The Influencer Code, she DOES spill the code, with actionable strategies to help you break through the noise. If you want to stand out and succeed in today’s world, read this book!” —James Dalthorpe, Professor of Marketing, University of Texas and co-founder, BravoZulu
 
“If you want your business to maintain the status quo, do not read this book. But if you want to step on the throat of your competition and win in the digital marketplace, crack open The Influencer Code.” —Bill Biggs, President, Biggs & Associates and COO, Daniel Stark Law
 
“…unrivaled insight on influencer marketing.” —Turney Duff, New York Times best-selling author, journalist, TV personality

Table Of Contents

Foreword by Jesse Itzler
Why We Need This Book

INFLUENCER MARKETING
1: Marketing Is Evolving
2: The Biggest Misconceptions About Influence
3: The Four Types Of Influencers

STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting Smart Goals
5: Beyond The Buzz
6: The Roles Influencers Can Play Across Your Business

STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer
8: Measuring An Influencer’s Influence
9: Brand Ambassadors 101

STEP THREE: CONNECT
10: Crafting The Irresistible Influencer Opportunity
11: Making The Approach To Your Influencer
12: Defining The Relationship
13: HIIM: High Impact Influence Measurement
14: The Keys To Developing Killer Influencer Marketing Content

APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action
16: The Code of Tomorrow
Final Words

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