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Apr 19, 2022 | ISBN 9781984857965 Buy
Apr 19, 2022 | ISBN 9781984857972 Buy
Apr 19, 2022 | 133 Minutes Buy
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Apr 19, 2022 | ISBN 9781984857965
Apr 19, 2022 | ISBN 9781984857972
Apr 19, 2022 | ISBN 9780593583951
133 Minutes
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University’s world-renowned d.school.“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseprojectA design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.
A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University’s world-renowned d.school.“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseprojectA design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.This audiobook offers ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.*Includes a downloadable PDF of images and key exercises from the book
Andrea Small is design leader, strategist, and educator. As a former d.school teaching fellow, she and her cohort created award-winning… More about Andrea Small
Kelly Schmutte is a designer, educator, and entrepreneur. At the d.school she designs learning experiences with lasting impact, reimagining the future… More about Kelly Schmutte
The Hasso Plattner Institute of Design, known as the d.school, was founded at Stanford in 2005. Each year, more than… More about Stanford d.school
“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, founder and CEO of fuseproject
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