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The Laws of Simplicity by John Maeda
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The Laws of Simplicity by John Maeda
Paperback $17.95
Sep 01, 2020 | ISBN 9780262539470

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  • Sep 01, 2020 | ISBN 9780262539470

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  • Jul 07, 2006 | ISBN 9780262260954

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Product Details


“If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. The Laws of Simplicity is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling one hundred pages of design writing I have read this year.” – Rob Forbes, Founder, Design Within Reach

“Our lives and our businesses are faster and broader than ever. As such, they are also more complex and difficult to manage, for both customers and managers. Therefore, achieving simplicity in both our products and our organizations will be crucial for securing market share. No one has seen this more clearly than John Maeda, the Master of Simplicity. The Laws of Simplicity is a clear and incisive guide for making simplicity the paramount feature of our products; it’s also a road map for constructing a more meaningful world.” – Andrea Ragnetti, Board of Management, Royal Philips Electronics

“I planned to skim/sample John Maeda’s book, then decide to endorse it — or not. I quickly found myself mesmerized — and thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subject — simplicity — approachable and usable. Bravo! I hope the people who design the products I’ll acquire in the next ten years take this book to heart.” – Tom Peters

Table Of Contents

simplicity = sanity i
Law 1 reduce 1
Law 2 organize 11
Law 3 time 23
Law 4 learn 33
Law 5 differences 45
Law 6 context 53
Law 7 emotion 63
Law 8 trust 73
Law 9 failure 83
Law 10 the one 89
Key 1 away 90
Key 2 open 92
Key 3 power 95
life 99

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