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Radical Product Thinking by R. Dutt
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Radical Product Thinking

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Radical Product Thinking by R. Dutt
Paperback $24.95
Sep 28, 2021 | ISBN 9781523093311

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  • Sep 28, 2021 | ISBN 9781523093311

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“Dutt’s powerful methodology offers a step-by-step approach for building successful products that doubles as a guide to infusing meaning in everyday work and packing purpose into every organization. This book belongs on the shelf of every leader and innovator.”
—Daniel H. Pink, author of Drive, When, and To Sell Is Human

“In Radical Product Thinking: The New Mindset for Innovating Smarter, Radhika Dutt offers a compelling and important antidote to the short-term thinking so prevalent in product design, and especially in redesign. She highlights how tinkering with established products and ignoring opportunities in large-scale product reinvention in favor of immediate financial performance is often a recipe for longer-term product misalignment and irrelevance. The book’s concepts are explained well, and the examples are helpful and illuminating. A book whose message is both timely and timeless.”
—David Schmittlein, John C. Head III Dean and Professor of Marketing, MIT Sloan School of Management
“Radhika has written an insightful book on how you can change the world around you through your products. She offers refreshing perspectives on how a purpose-driven approach can make products that are truly transformative. Anyone making a product—from business leaders to entrepreneurs to policymakers—will find this book a useful guide.”
—Ravi Menon, Managing Director, Monetary Authority of Singapore
“Radhika Dutt offers a great methodical process for radical product innovation so you can avoid the trap of making incremental optimizations that lead to local, myopic maxima. If you are using Agile-like methodologies to harness the power of iterations and incremental development, you need Radical Product Thinking to stay mission driven.”
—Giorgos Zacharia, President, KAYAK

“Radhika Dutt hits the nail on the head with Radical Product Thinking because what drives our brightest young talent to join one company over another is often not money but a powerful vision that guides every project in the organization. This is a book for our times that will help managers not only to compete for talent but also to leapfrog competitors by creating novel products that capture customer attention and inspire.”
—Fernando F. Suarez, PhD, Jean C. Tempel Professor of Entrepreneurship and Innovation, and Chair, Entrepreneurship and Innovation Group,Northeastern University

“In Radical Product Thinking R. Dutt has provided a thoughtful new perspective on innovation and entrepreneurship that should help leaders take a vision-driven approach that can more effectively and consistently impact the world in the ways that they intend.”

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