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Reimagining Design by Kevin G. Bethune
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Reimagining Design

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Reimagining Design by Kevin G. Bethune
Hardcover $24.95
Mar 15, 2022 | ISBN 9780262046503

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“Bethune’s book is an essential resource for designers looking to shake up the industry… The book provides insights for people of color who want to get ahead in the industry, while also challenging norms and systemic injustice. Because the righting of these wrongs demands intersectional collaboration, it’s also a resource for allies. Those who are looking to upend barriers for previously excluded communities and welcome the innovation new voices bring to the practice will find helpful actionable items within the writing. In other words, Reimagining Design is the kind of narrative the industry is in desperate need of as design and its place in the world evolves.”


“At a time of increasing uncertainty, what can we do to solve ever-changing problems? Designer Kevin Bethune takes on that thorny issue in his new book, with a view to diversity and inclusion.”

Design Week

“Carnegie Mellon University alum Kevin Bethune has followed an unlikely career path through design, engineering and businesses, and offered a midcareer distillation of the wisdom he’s distilled in a slender, sleek volume with the rather generalist title Reimagining Design: Unlocking Strategic Innovation… in the end, this is the book’s inspirational message: that the key to both professional career fulfilment and a world of more useful consumer and business products and services is a mind open as much to the creative imagination as to the lessons of business, technology, communication and marketing.”

Pittsburgh Post-Gazette

Table Of Contents

Foreword by John Maeda ix
1 Facing Uncertainty with Hope 1
2 My Story of Multidisciplinary Leaps 13
3 Design (Mis)perceptions 35
4 Future Foresight 55
5 Impact 85
6 Breadth and Depth 117
7 Design Transformation 135
8 Mirroring Our Diversity 161
Acknowledgments 175
Notes 179
Suggested Reading 185
Index 189

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