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Productive Tensions by Christopher B. Bingham and Rory M. McDonald
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Productive Tensions

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Productive Tensions by Christopher B. Bingham and Rory M. McDonald
Hardcover $29.95
Apr 26, 2022 | ISBN 9780262046930

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  • Apr 26, 2022 | ISBN 9780262046930

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  • Apr 26, 2022 | ISBN 9780262369893

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Praise

“Based on research and interviews, the authors explain that the tensions inherent in innovation are continuous instabilities that arise from competing aims: efficiency or flexibility? Consistency or change? Product or purpose? The writers offer practical solutions to effectively manage each tension and better navigate the changing nature of businesses characterised by novelty and uncertainty…The model offered in the book simplifies challenges associated with creating new products and services. The main message is to work smarter, by anticipating the tensions that will arise and facing them head on, thus reducing the risk of having to halt innovation efforts and better position the organisation to overcome complexity.”
—the Financial Times

Table Of Contents

Series Foreword ix
Introduction xi
I Charting a Course 
1 The Opportunity Paradox: How Can Organizations Capture New Opportunities Most Effectively? 3 
2 Parallel Play: Why the Usual Rules of Competition and Strategy Don’t Apply in Emerging Industries and Product Categories 19
II Navigating the Path
3 Defer to or Ignore the Data? How Setting Aside Data (Selectively) Can Enable Pathbreaking Innovations 33
4 Crowd Sequencing: How to Accelerate Innovation and Address Uncertainty 45
5 Rational Heuristics: The “Simple Rules” That Leaders Use to Simplify Complexity 57
III Engaging with Stakeholders
6 Framing Innovations Effectively: Making the New Familiar, Then Novel 73
7 Product versus Purpose: A Productive Tension on the Path to Building Brand Advantage 83
8 When It’s Time to Pivot, What’s Your Story? How to Sell Stakeholders on a New Strategy 99
Conclusion: From Impossible Trade-Offs to Productive Tensions 111
On Theory and Methodology 127
Notes 129
Index 149

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