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Reputation Capital by T.J. Winick
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Reputation Capital

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Reputation Capital by T.J. Winick
Paperback $24.95
Sep 20, 2022 | ISBN 9781523001842

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  • Sep 20, 2022 | ISBN 9781523001842

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Praise

“In our 24/7 multichannel media landscape, leaders aren’t managing a crisis if they aren’t communicating effectively. T. J. teaches you how to master the message.”
—Alisyn Camerota, Anchor, CNN

“T. J. has been critical in guiding me—a white male boomer attempting to navigate the real estate business and professional sports in the 21st century—to lean into integrity, empathy, transparency, and equity. This is a must-read.”
—Larry Gottesdiener, Chairman, Atlanta Dream (WNBA) and Northland Investment Corporation
 
“T.J. skillfully strikes a balance for those issues tried in the court of law and the court of public opinion.”
—Dave Aronberg, State Attorney for Palm Beach County, Florida
 
“How a brand responds to a crisis often determines the media narrative. Reputation Capital is a powerful how-to guide for leaders navigating these moments of truth.”
—Linsey Davis, Anchor and Correspondent, ABC News
 
“Whether readers are grad students or executives, they will learn hard-earned lessons from a pro.”
—Elizabeth Maw, President, Presidio Graduate School

Table Of Contents

Contents

Introduction: Confessions of a Former Reporter
1. What Is Your Reputation Capital?
2. The Best-Managed Crises (Are the Ones You’ve Never Heard Of)
3. The Ten (Crisis) Commandments
4. Reputation Road Map: Audiences and Channels
5. A Plan to Protect and Defend
6. Seven Qualities of Quality Communications
7. The CEO as Spokesperson
8. Media Matters: The Press as Your Ally
9. Social Media and the Rise of the Stakeholder
10. Reputation by Association
11. Communicating Cultural Competence
12. Lessons from a Year in Crisis
Case Studies
A Failure to Accommodate and Communicate (United Airlines)
An Extra Hot Cup of Humility (Starbucks)

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