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Inside the Competitor's Mindset by John Horn
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Inside the Competitor's Mindset

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Inside the Competitor's Mindset by John Horn
Hardcover $34.95
Apr 11, 2023 | ISBN 9780262047883

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  • Apr 11, 2023 | ISBN 9780262047883

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  • Apr 11, 2023 | ISBN 9780262373630

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Product Details

Table Of Contents

Series Foreword ix
Preface xi
I Through the Looking Glass 1
Introduction: Companies Do the Darndest Things 3
II Your Irrational Competitor 25
1 How Can You Get Inside Your Competitor’s Head? 27
2 Thinking about All Kinds of Competitors 49
3 How Will They React? 63
4 Are They Getting Ready to Pounce on Us? 89
III Pull Back the Curtain 111
5 Lessons from Other Professionals 113
6 How Can I Put These Concepts into Practice? 149
7 Integrate Competitive Insight into the Organization 195
IV Conclusion 219
8 You Can Understand Your Competitor 221
Acknowledgments 227
Notes 231
Index 237

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