‘This book is funny, eclectic, engaging and thought provoking – a bit like Robin himself. At turns cosmic and cosy, I thoroughly enjoyed reading this and would recommend it to anyone who has ever thought about the way we think.’ — Logan Murray, comedian and author of Get Started in Stand-Up Comedy
‘Do we really need another book about the mechanics of jokes? If that book is written by Robin Ince, yes. This is a spiky, refreshing, original, characteristically thoughful canter through the field of joking, and how and why we do it.’ — Professor G Neil Martin, author of The Psychology of Comedy