The Persuasive Leader

“Jay Conger has written the book I wish I had read thirty years ago. Backed by years of rigorous research and hard-won insight from coaching leaders across every kind of organization, its wisdom demands it be read and read again.”
—Ivy Ross, Chief Design Officer, Consumer Devices, Google

“A leader can have the right idea, the right data, and the right intentions and still lose the room. Conger names what was missing—the art of real persuasion—and delivers the essential playbook on how to be a persuasive leader.”
—Cynthia Cherrey, CEO and President, International Leadership Association

“Asking questions, listening to your audience, solving problems, building coalitions—but persuasion? Absolutely. Jay’s comprehensive guide will upend everything you thought you knew about what it means to truly persuade.”
—Doug Peterson, former President and CEO, S&P Global

“Vivid case stories set the tone in this clear, compelling master class on persuasion—illustrating what works, what doesn’t, and why.”
—Ellis J. Neufeld, Clinical Director and EVP, St. Jude Children’s Research Hospital

“I wish I had this book decades back. It is packed with insight and wisdom, and full of practical guidance that will grow your influence and impact.”
—John Norberg, Head of Enterprise Strategy Office, Wellington Management