Ashes to Ashes
By Richard Kluger
By Richard Kluger
By Richard Kluger
By Richard Kluger
Category: Business | Self-Improvement & Inspiration
Category: Business | Self-Improvement & Inspiration
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$25.00
Jul 29, 1997 | ISBN 9780375700361
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May 26, 2010 | ISBN 9780307432834
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Praise
“A great battleship of a book—formidable, majestic … armed with an abundance of revealing information, guided with discerning literary skill…. Mr. Kluger invites one to admire these moguls of tobacco the way one appreciates, say, Lenin—as brilliant strategists and resourceful technicians … single-minded in their determination to satisfy [a mass want] and heedless of the human cost of their profit making. A behind-the-scenes history of an industry whose structure, power, and growing vulnerability are so richly illuminated by this monumental and timely book.” —The New York Times Book Review
“[Ashes to Ashes is] monumental … elegantly written…. It will probably be the definitive volume of the subject of cigarettes in the 20th century.” —Time Magazine
“Lively, entertaining, awesomely comprehensive…. The quality ofKluger’s work astonishes throughout: He actually persuaded many top tobacco executives to talk with him…. Getting the kind of good stuff Kluger pulls together is just about miraculous.” —The Washington Post
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