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NASCAR is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport — with more of the top 20 highest attended sporting events in the USA than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. Most NASCAR races see over 100,000 fans in attendance and last year’s retail sales of NASCAR licensed products surpassed 3 billion dollars in sales.
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