Richard Laermer

Richard Laermer, the founder and CEO of RLM Public Relations, has written for the New York Times, Daily News, USA Today, Us Weekly, Interview, Newsday, and other publications. He is also the author of five books including the Native’s Guide to New York series, and appears on public radio as the “Guerilla Consumer.” Laermer, who calls himself The Trender, curates a trendspotting blog, Badpitchblog.com, about slightly educational and offbeat topics for trendspotters.