About the Author
Jody Pennette: 250 individual restaurants from scratch. His restaurant consulting business cb5 has invented and implemented successful restaurant concepts for hotels, casinos, cruise ships, rock stars, and even a few kings. His own restaurants have included Bleu Cafe in Greenwich, CT; Lolita in Boston; and China White in Westchester, NY. Jody has created a blueprint for the three phases of starting successful restaurants: creating, executing, and implementing. He knows all the details—from assessing property, conducting a competitive market analysis to choosing glassware and menu fonts, training staff and getting a buzz going through pre-opening marketing—to create an experience that goes far beyond good food and good service.