About the Author
ANDREAS SOUVALIOTIS is the founder of Carrot Rewards, Canada’s most popular wellness app and the world’s first national health rewards program. A decade earlier he started Green Rewards, the world’s first mass eco-loyalty platform, which was acquired and fused into the popular AIR MILES program. Andreas has been recognized globally for his achievements and thought leadership in harnessing nudge theory to promote positive behaviour shifts on a mass scale. As a bestselling author and prolific speaker, Andreas is a leading Canadian advocate for innovative approaches to address public health, climate change, diversity and citizenship. He serves on the boards of the Institute for Canadian Citizenship, Windmill Microlending and the Young Presidents’ Organization, and also advises a number of academic institutions and NGOs.