About the Author
Nilofer Merchant is the author of two previous books and is ranked by Thinkers50 as one of the world’s leading thinkers. She has personally launched more than 100 products, netting $18B in sales, has worked for companies ranging from Apple to Autodesk and advises many others. Her visionary ideas have been recognized by The Wall Street Journal, The New York Times, Financial Times, Fast Company, Fortune, Marie Claire, Vogue, O: The Oprah Magazine, Harvard Business Review, Bloomberg, CNN, Time, and Mashable. Her 2013 TED Talk “Sitting Is the Smoking of Our Generation,” is in the top 10 percent of TED’s most viewed talks.