Jay Conrad Levinson
About the Author
Jay Conrad Levinson was a business writer best known for Guerrilla Marketing. He was born and raised in the Midwest and graduated from the University of Colorado. After college, Levinson worked at Leo Burnett as a creative director. Guerrilla Marketing is a fixture in just about every MBA program around the world, with more than 20 million copies sold. Levinson passed away in 2013.