Fred Crawford

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About the Author

FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young’s consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today’s elusive consumer.

RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.