Peter Arnell

P A

About the Author

Peter Arnell, founder of the Arnell Group, is one of the foremost branding experts in the world. Among the companies he and his staff have worked with are DKNY, Samsung, Pepsi, Home Depot, McDonald’s, and Tropicana. He is also the chief innovation officer for Chrysler. He and his family live in Westchester County, New York.