“Arthur Martinez provides us with a genuinely inspiring and challenging story of the great Sears turnaround of the 1990s. Learning this story will provide every manager and business leader with invaluable insights on how to build a stronger, more customer-centric business.”
—Adrian J. Slywotzky, vice president of Mercer Management Consulting and author of The Profit Zone and How Digital Is Your Business?
“Be warned. This is a story as gripping as a good novel, complete with easily absorbed wisdom and a hero. It’s also an authentic blueprint of how the best managers in the best businesses in our country get the job done.”
—Charlotte L. Beers, former chairman and CEO of Ogilvy & Mather
“Honest and insightful, Arthur Martinez’s inside story of the Sears turnaround is an important read. He paints a picture of the challenges faced by the contemporary CEO: remaining true to a great brand’s core values, dealing with culture shock in a proud organization, addressing the implications of a changing consumer and fast-moving competition.”
—Paul R. Charron, chairman and CEO of Liz Claiborne, Inc.
“The Hard Road to the Softer Side describes well what can happen when one combines the leader’s genuine concern for the customer with a dedicated team and great locations. Martinez transformed Sears from a laggard to a leader once again.”
—Walter Y. Elisha, former CEO of Springs Industries
“Arthur Martinez’s Sears saga makes a powerful point: meaningful and relevant brands and companies should never die. This is the most insightful, educative business case history I have ever read.”
—Peter A. Georgescu, chairman emeritus of Young & Rubicam, Inc.
“As a retail leader, Arthur Martinez showed a passion for the business. He says he did not save Sears, that the company’s employees did. But this book demonstrates the important contribution his passionate leadership made to the transformation. Others can learn much from his experience.”
—Allen Questrom, chairman and CEO of JCPenney