101 Theory Drive

“Gets us a lot closer to the problem of how the brain records experience.”—The Los Angeles Times
 
“Crisp prose. . . . a cross between Hunter S. Thompson and E.O. Wilson or Stephen Jay Gould.”—Providence Journal

“A fascinating book.”–Seattle Times 
 
“[A] compelling ride. Look for it. Remember it.”—The Oregonian

“A fascinating portrait of one brilliant, eccentric scientist and an insight into some of the groundbreaking science that seeks to explain memory.”—San Francisco Book Review
 
“A fun read about some fascinating neuroscience, and, even more importantly, provides a rare look into how science is really done.” –Leonard Mlodinow, author of The Drunkard’s Walk
 
“This is an engrossing story of science and the brilliant, flawed people who make it.”— Publishers Weekly
 
“A stirring account of how important scientific research gets done.”— Kirkus
 
“Engrossing . . . a book about the truth, and the endless human struggle to find it.”–Jonah Lehrer, author of How We Decide
 
“Thrilling . . . a story you won’t forget.” –David Eagleman, author of Sum