Authors & Events
Mar 12, 1985
| ISBN 9780394729039
Sep 11, 2013
| ISBN 9780804170055
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Mar 12, 1985 | ISBN 9780394729039
Sep 11, 2013 | ISBN 9780804170055
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.” Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of… More about David Ogilvy
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