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The brilliant creator of NPR’s Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before.

From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

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