Best Seller
Ogilvy on Advertising
By David Ogilvy
By David Ogilvy
Paperback
$30.00
Published on Mar 12, 1985 | 224 Pages
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Author
David Ogilvy
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
Learn More about David OgilvyYou May Also Like
QUICK VIEW
The Odyssey
Paperback
$5.95
QUICK VIEW
Romeo and Juliet
Paperback
$6.95
QUICK VIEW
The Prince
Paperback
$6.95
QUICK VIEW
A Tale of Two Cities
Paperback
$6.95
QUICK VIEW
Complete Fairy Tales of Oscar Wilde
Paperback
$6.95
QUICK VIEW
The Federalist Papers
Paperback
$8.95
QUICK VIEW
Common Sense, the Rights of Man and Other Essential Writings of ThomasPaine
Paperback
$8.95
QUICK VIEW
What Color Is Your Parachute?
Paperback
$19.99
QUICK VIEW
Narrative of the Life of Frederick Douglass
Paperback
$5.95
QUICK VIEW
The Lean Startup
Hardcover
$32.00
×