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Ogilvy on Advertising by David Ogilvy
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Ogilvy on Advertising

By David Ogilvy

By David Ogilvy

By David Ogilvy

By David Ogilvy

Best Seller

Category: Business | Design

Category: Business | Design

Paperback $28.00

Mar 12, 1985 | ISBN 9780394729039

Ebook $17.99

Sep 11, 2013 | ISBN 9780804170055

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    Ogilvy on Advertising by David Ogilvy
    Paperback $28.00
    Mar 12, 1985 | ISBN 9780394729039

    Buy from Other Retailers:

    See All Formats (1) +

    Paperback
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    • Paperback $28.00

      Mar 12, 1985 | ISBN 9780394729039

      Buy from Other Retailers:

    Ebook
    +

    • Ebook

      Sep 11, 2013 | ISBN 9780804170055

      Buy from Other Retailers:

    Buy the Ebook:

    About Ogilvy on Advertising

    A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”

    Told with brutal candor and prodigal generosity, David Ogilvy reveals:

    • How to get a job in advertising
    • How to choose an agency for your product
    • The secrets behind advertising that works
    • How to write successful copy—and get people to read it
    • Eighteen miracles of research
    • What advertising can do for charities

    And much, much more.

    About Ogilvy on Advertising

    A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”

    Told with brutal candor and prodigal generosity, David Ogilvy reveals:

    • How to get a job in advertising
    • How to choose an agency for your product
    • The secrets behind advertising that works
    • How to write successful copy—and get people to read it
    • Eighteen miracles of research
    • What advertising can do for charities

    And much, much more.

    About David Ogilvy

    David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of… More about David Ogilvy

    About David Ogilvy

    David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of… More about David Ogilvy

    Product Details

    Category: Business | Design

    Paperback | $28.00
    Published by Vintage
    Mar 12, 1985 | 224 Pages | 7-3/8 x 9-3/4 | ISBN 9780394729039

    Category: Business | Design

    Ebook | $17.99
    Published by Vintage
    Sep 11, 2013 | 224 Pages | ISBN 9780804170055
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