Authors & Events
Apr 20, 2004
| 347 Minutes
Apr 20, 2004 | ISBN 9780739304068
Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander’s tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).In Alexander the Great’s Art of Strategy, Partha Bose, one of the world’s leading experts on business strategy, gives fresh insight into Alexander’s leadership and legacy–and shows how you can use the secrets of his success to conquer today’s challenges, as successful executives, politicians, and generals have.Blending insights from his years of experience in the business world with his lifelong study of Alexander, Bose interweaves a gripping biography with compelling analyses of contemporary case studies of successful corporations that have applied Alexander’s lessons to their business, including Dell, General Electric, Wal-Mart, and the Washington Post company. This is a provocative and invaluable audiobook for leaders everywhere.
Partha Bose is partner and chief marketing officer of the Monitor Group, an international strategy advisory firm with offices in twenty-six countries worldwide. He has been a partner at McKinsey & Company and editor-in-chief of The McKinsey Quarterly.
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