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The Profit Zone

Best Seller
The Profit Zone by Adrian J. Slywotzky, David J. Morrison and Bob Andelman
Paperback
Feb 26, 2002 | 352 Pages
See All Formats (1) +
  • Paperback $16.00

    Feb 26, 2002 | 352 Pages

  • Ebook $11.99

    Dec 18, 2007 | 352 Pages

Product Details

Praise

“Rarely—if ever—have any observers so skillfully dissected these executives’ strategies to create lessons that can be taught to anybody….The Profit Zone provides insights and lessons aplenty.”—John Byrne, BusinessWeek

The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University

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