The Profit Zone

Praise

“Rarely—if ever—have any observers so skillfully dissected these executives’ strategies to create lessons that can be taught to anybody….The Profit Zone provides insights and lessons aplenty.”—John Byrne, BusinessWeek

“The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

“The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University