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Heat and Light by Mike Wallace and Beth Knobel
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Heat and Light

Advice for the Next Generation of Journalists

Advice for the Next Generation of Journalists

By Mike Wallace and Beth Knobel

By Mike Wallace and Beth Knobel

By Mike Wallace and Beth Knobel

By Mike Wallace and Beth Knobel

Best Seller

Category: Business | Reference

Category: Business | Reference

Paperback $15.00

Jul 13, 2010 | ISBN 9780307464651

Ebook $10.99

Jul 13, 2010 | ISBN 9780307464668

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    Heat and Light by Mike Wallace and Beth Knobel
    Paperback $15.00
    Jul 13, 2010 | ISBN 9780307464651

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      Jul 13, 2010 | ISBN 9780307464651

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      Jul 13, 2010 | ISBN 9780307464668

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    About Heat and Light

    In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists.  Drawing on the authors’ decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
     
    ·        balancing drama and information (‘heat’ vs. ‘light’)
    ·        generating and evaluating story ideas
    ·        the secrets to crafting good ledes
    ·        creating strong packages for the internet, tv, and radio
    ·        the specific requirements of writing for print and broadcast
    ·        the art of the interview
     
    Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.
     
    Includes an extensive “reporter’s toolbox” of checklists, techniques, and resources

    About Heat and Light

    In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists.  Drawing on the authors’ decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
     
    ·        balancing drama and information (‘heat’ vs. ‘light’)
    ·        generating and evaluating story ideas
    ·        the secrets to crafting good ledes
    ·        creating strong packages for the internet, tv, and radio
    ·        the specific requirements of writing for print and broadcast
    ·        the art of the interview
     
    Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.
     
    Includes an extensive “reporter’s toolbox” of checklists, techniques, and resources

    Read An Excerpt

    Read An Excerpt

    Product Details

    Category: Business | Reference

    Paperback | $15.00
    Published by Crown
    Jul 13, 2010 | 288 Pages | 5-3/16 x 8 | ISBN 9780307464651

    Category: Business | Reference

    Ebook | $10.99
    Published by Crown
    Jul 13, 2010 | 288 Pages | ISBN 9780307464668

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    Praise

    “Sure to become the bible for new and aspiring journalists.”
    —William F. Baker, President Emeritus, WNET
      
    “Want to change the world with your journalism? Pick up this readable and entertaining book!”
    —Katrina vanden Heuvel, Editor & Publisher, The Nation

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