Best Seller
Apex Hides the Hurt
Paperback
$16.00
Published on Jan 09, 2007 | 224 Pages
This “wickedly funny” (The Boston Globe) New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
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Author
Colson Whitehead
Colson Whitehead is the #1 New York Times bestselling author of twelve works of fiction and non-fiction, and is a two-time winner of the Pulitzer Prize, for The Nickel Boys and The Underground Railroad, which also won the National Book Award. A recipient of MacArthur and Guggenheim fellowships, he lives in New York City.Colson Whitehead is available for select speaking engagements. To inquire about a possible appearance, please contact Penguin Random House Speakers Bureau at speakers@ penguinrandomhouse.com or visitwww.prhspeakers.com.
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