Angel Customers & Demon Customers
By Larry Selden and Geoff Colvin
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Published on Jun 02, 2003 | 256 Pages
Published on Jun 02, 2003 | 256 Pages
For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
Author
Larry Selden
Larry Selden is a professor emeritus of finance and economics at Columbia University Graduate School of Business, a prominent consultant, and an adviser to senior executives in many industries.
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Geoff Colvin
GEOFF COLVIN, Fortune’s senior editor at large, is one of America’s most respected journalists. He lectures widely and is the regular lead moderator for the Fortune Global Forum. He also appears daily on the CBS Radio Network, reaching seven million listeners each week. His previous book, Talent is Overrated, was a national bestseller and has been translated into a dozen languages.
Learn More about Geoff Colvin