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Wheels for the World by
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Wheels for the World

Best Seller
Wheels for the World by
Paperback $25.00
Jun 01, 2004 | ISBN 9780142004395

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  • Jun 01, 2004 | ISBN 9780142004395

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Product Details

Praise

“A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America… highly readable and engrossing.” —BusinessWeek

“[A] comprehensive and highly readable…first rate corporate history.” —The New York Times

Table Of Contents

Introduction

Part One: The Farm Boy
1. Origins
2. Starting Up
3. Founding Ford
4. Growing Successes
5. Growing Pains
6. Model T Mania
7. Fordism
8. The $5 Day

Part Two: The Forward March
9. Alone at the Top
10. Making an Impact
11. Challenging Every Foe
12. Withstanding the Downturn
13. The Rouge
14. Lincoln Motor
15. Ford Aviation

Part Three: The Battle Joined
16. Good-bye, Model T; Hello, Model A
17. Model A and Trade Abroad
18. Coping with the Great Depression
19. Model Y: The Ford Americans Never Knew
20. For Better and For Worse in Dearborn
21. Mercury
22. Building Up to War
23. Willow Run and the B-24 Liberators

Part Four: The Modern Corporation
24. Peaceful Revolution
25. Death in Dearborn
26. Human Engineering
27. Fifty Years Old and Still Growing Up
28. Grand Thunderbirds, Tough Trucks, and the Edsel Flop
29. A Whole New Business
30. Mustang Generation

Part Five: The Turnaround Years
31. Jet Set
32. Trouble All Around
33. Financial Crisis
34. The Quality Crisis
35. Team Taurus
36. New Horses
37. Momentum

Epilogue
Acknowledgments
Notes
Selected Bibliography
Index

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