Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
About Trading Up
Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading… More about Michael J. Silverstein
About Neil Fiske
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO… More about Neil Fiske
About John Butman
John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were… More about John Butman
About Michael J. Silverstein
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading… More about Michael J. Silverstein
About Neil Fiske
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO… More about Neil Fiske
About John Butman
John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were… More about John Butman
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