One Great Insight Is Worth a Thousand Good Ideas
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Published on Oct 03, 2006 | 304 Pages
Published on Oct 03, 2006 | 304 Pages
Author
Phil Dusenberry
Phil Dusenberry joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman and chief creative officer of BBDO North America, transforming it into the leading creative shop on Madison Avenue and the flagship of the Omnicom empire. He was inducted into the Advertising Hall of Fame in 2002.
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