Skip to Main Content (Press Enter) Toggle side nav
Googled by Ken Auletta

Googled

Best Seller
Googled by Ken Auletta
Paperback $17.00
Oct 26, 2010 | ISBN 9780143118046

Also available from:

See All Formats (1) +
  • Oct 26, 2010 | ISBN 9780143118046

    Also available from:

  • Nov 03, 2009 | ISBN 9781101151402

    Available from:

Product Details

Praise

“This is an engrossing look at Google and the broader trends in information and entertainment in the Internet age.”—Booklist, Starred Review

“[A] savvy profile of the Internet search octopus….[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries.”—Publishers Weekly

“Auletta uncovers some endlessly colorful material and assesses [Google’s] prospects critically but fairly.”—Kirkus Reviews

“Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here’s exactly why.”—Larry Lessig, author of Remix: Making Art and Commerce Thrive in the Hybrid Economy and Free Culture: The Nature and Future of Creativity

“A uniquely incisive account of the new Internet revolution, powered by Ken Auletta’s unparalleled access. Essential reading.”—Marc Andreessen, founder of Netscape and co-founder of Ning

“Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption.”—Walter Isaacson, author of Einstein: His Life and Universe and Benjamin Franklin: An American Life

Be the first to know!
More from Ken Auletta and book picks sent right to your inbox
More from Ken Auletta and book picks sent right to your inbox
By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s Privacy Policy and Terms of Use.
Dismiss
Thanks!
Something awesome is on its way.
Back to Top