“Problem Solving 101 teaches us to recognize the common elements in the decisions we face every day and how to think carefully about them. It offers tricks and tips for every age. If I may offer one more suggestion: when you don’t know which of two options to choose, toss a coin, and when it is up there in the air think about how you want it to fall, and you have your answer.”
–DAN ARIELY, author of the New York Times bestseller Predictably Irrational
“This book made me angry. It made me angry because there are so many people in this country who need to read it, who should read it, who will benefit enormously from reading it . . . and won’t. They’ll watch a reality show on TV instead. If everyone made decisions like Ken Watanabe, the world would be a better place.”
–SETH GODIN, author of Tribes
“This is an excellent primer on problem solving.”
–LOWELL BRYAN, author of Mobilizing Minds
