27 Powers of Persuasion
By Chris St. Hilaire and Lynette Padwa
By Chris St. Hilaire and Lynette Padwa
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$24.00
Published on Sep 06, 2011 | 240 Pages
Published on Sep 06, 2011 | 240 Pages
You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
27 Powers of Persuasion provides practical strategies that have helped St. Hilaire’s clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You’ll learn how to:
With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation’s canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Author
Lynette Padwa
Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.
Learn More about Lynette Padwa