Skip to Main Content (Press Enter)
Twitterville by Shel Israel
Add Twitterville to bookshelf
Add to Bookshelf

Twitterville

How Businesses Can Thrive in the New Global Neighborhoods

By Shel Israel

By Shel Israel

Best Seller

Category: Marketing | Technology

Ebook $5.99

Sep 03, 2009 | ISBN 9781101136348

Twitterville by Shel Israel
Ebook
Sep 03, 2009 | ISBN 9781101136348

Buy from Other Retailers:

Ebook
–

  • Ebook

    Sep 03, 2009 | ISBN 9781101136348

    Buy from Other Retailers:

Buy the Ebook:

About Twitterville

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe.

No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you.

Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

Israel introduces you to trailblazers such as:

· Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation
· Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery
· Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis
· Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need
· The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks)

Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant.
It even explains why people sometimes really do care what you had for lunch.

Product Details

Category: Marketing | Technology

Ebook | $5.99
Published by Portfolio
Sep 03, 2009 | 320 Pages | ISBN 9781101136348
YOU MAY ALSO LIKE
Looking for More Great Reads?
21 Books You’ve Been Meaning to Read
Get the latest updates about Shel Israel
And go from well-read to best read with book recs, deals and more in your inbox every week.
And go from well-read to best read with book recs, deals and more in your inbox every week.
By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s Privacy Policy and Terms of Use and understand that Penguin Random House collects certain categories of personal information for the purposes listed in that policy, discloses, sells, or shares certain personal information and retains personal information in accordance with the policy. You can opt-out of the sale or sharing of personal information anytime.
Dismiss
Thanks!
Something awesome is on its way.
Back to Top

Visit other sites in the Penguin Random House Network

Raise kids who love to read

Raise kids who love to read

Today's Top Books

Want to know what people are actually reading right now?

 An online magazine for today’s home cook

An online magazine for today’s home cook