Authors & Events
Jun 26, 2012
| ISBN 9781617230042
Sep 02, 2010
| ISBN 9781101442715
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Jun 26, 2012 | ISBN 9781617230042
Sep 02, 2010 | ISBN 9781101442715
Counterintuitive insights about building successful relationships- based on research into human-computer interaction. Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass’s research shows that:
Nass’s discoveries provide nothing less than a new blueprint for successful human relationships.
Clifford Nass is the Thomas M. Storke Professor at Stanford University and director of the Communication between Humans and Interactive… More about Clifford Nass
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