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Users, Not Customers by Aaron Shapiro

Users, Not Customers

Best Seller
Users, Not Customers by Aaron Shapiro
Paperback $17.00
Jul 30, 2013 | ISBN 9781591846314

Also available from:

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  • Jul 30, 2013 | ISBN 9781591846314

    Also available from:

  • Oct 27, 2011 | ISBN 9781101535837

    Available from:

Product Details

Praise

“A much-needed, incisive guide to creating a genuinely appealing digital presence.”

Publishers Weekly

 

Users, Not Customers is so interesting and important… Mr. Shapiro has produced something of real value for marketers.”

AdAge

 

Users Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world.”

—Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business School

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