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Users, Not Customers

Best Seller
Users, Not Customers by Aaron Shapiro
Jul 30, 2013 | 256 Pages
See All Formats (1) +
  • Paperback $17.00

    Jul 30, 2013 | 256 Pages

  • Ebook $8.99

    Oct 27, 2011 | 256 Pages

Product Details


“A much-needed, incisive guide to creating a genuinely appealing digital presence.”

Publishers Weekly


Users, Not Customers is so interesting and important… Mr. Shapiro has produced something of real value for marketers.”



Users Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world.”

—Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business School

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