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The Formula

Best Seller
The Formula by Luke Dormehl
Paperback $16.95
Nov 03, 2015 | ISBN 9780399170546

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  • Paperback $16.95

    Nov 03, 2015 | ISBN 9780399170546

    Also available from:

  • Ebook $6.99

    Nov 04, 2014 | ISBN 9780698158849

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“The clash between humanists and technologists, between brain power and machine power, is an ancient battle. In his lucidly written account of how this clash has played out in past years and how it will unfold in the future, Luke Dormehl is a tour guide with the breadth of a scholar, the sagacity of a judge, and the clear eye of a good journalist. This important book deserves to be read, and digested, by all who wrestle with, and enjoy — or worry about — a world transformed by digital technology.”
—Ken Auletta, author of Googled

“This information-rich narrative is fascinating for experts and laymen alike. A great resource for anyone seeking to understand the intersection of technology and humanity in the 21st century.”
Publishers Weekly

“This is exactly the type of book we need to be reading as society considers the computerized control of nearly all the systems that affect our lives.”
—Chris Dannen, Fast Company

“A perfect combination of journalism and scholarship … An essential text for understanding the shimmering boundary between human beings and the machines they create.”
—Stephen Ramsay, author of Reading Machines

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