Skip to Main Content (Press Enter) Toggle side nav
Hooked by Nir Eyal
Add to bookshelf
Add to Bookshelf

Hooked

Best Seller
Hooked by Nir Eyal
Hardcover $26.00
Nov 04, 2014 | ISBN 9781591847786

Buy from Other Retailers:

See All Formats (1) +
  • Nov 04, 2014 | ISBN 9781591847786

    Buy from Other Retailers:

  • Nov 04, 2014 | ISBN 9780698190665

    Buy from Other Retailers:

Product Details

Praise

Voted one of the best business books of the year by Goodreads readers.

“With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without.”
Publisher’s Weekly

“A must read for everyone who cares about driving customer engagement.”  
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web 

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of WordPress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”
—Stephen P. Anderson, Author of Seductive Interaction Design

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

Looking for More Great Reads?
21 Books You’ve Been Meaning to Read
Get the latest updates from Nir Eyal
And go from well-read to best read with book recs, deals and more in your inbox every week.
And go from well-read to best read with book recs, deals and more in your inbox every week.
By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s Privacy Policy and Terms of Use.
Dismiss
Thanks!
Something awesome is on its way.
Back to Top