Books
Kids
Popular
Authors & Events
Recommendations
Audio
Look Inside
Mar 15, 2016 | ISBN 9780399176838 Buy
Mar 15, 2016 | ISBN 9780698410770 Buy
Buy from Other Retailers:
Mar 15, 2016 | ISBN 9780399176838
Mar 15, 2016 | ISBN 9780698410770
Get ready to get inspired In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work.Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include:– Doubt everything all the time.– Plan to have more accidents.– Be mature enough to be childish.– Contradict yourself more often. – Be practically useless.– If it ain’t broke, break it.– Surprise yourself.– Look forward to disappointment.– Be as incompetent as possible.
ROD JUDKINS is a lecturer at Central Saint Martin’s College of Art, one of the world’s preeminent art schools. He has lectured widely on the subject of creativity at universities around the world, as well as to major corporations. He blogs… More about Rod Judkins
Visit other sites in the Penguin Random House Network
Stay in Touch
By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use.
Start earning points for buying books! Just for joining you’ll get personalized recommendations on your dashboard daily and features only for members.
